CLEAR WATER COSMETICS: ADVERTISEMENT CAMPAIGN
The project was to choose a client or a fictional company to design a logo for and create an advertisement campaign for the company. Clear Water Cosmetics is a cosmetics company that uses water from the highlands of Scotland as one of their main ingredients in their products. They were also marketing their products on the high end. The company sent a video submission that was in an online design class I had enrolled in requesting that designers come up with a logo for their brand. The logo was designed such that it looked like a water wave and the typography was chosen such that it adhered to the company’s aim of being on the high end of marketing. The goal of the advertisements as shown below was to coney how the products are made simply with the most minimal ingredients and highlight that water from the highlands of Scotland was the major ingredient in the products.
